Creep, follow, then pounce.
WEB DESIGN & DIGITAL ADS
SOCIAL MEDIA ADVERTISING
Our services include advanced social media advertising management. We locate and calculate your potential customers through digital analytics on social media. We develop a strategy around engagement, influence, calls to action, and general brand awareness. Custom audiences are built, budgets are determined and analytic reports are generated.
GOOGLE ADS /PPC
PPC (Pay-Per-Click) Advertising, such as Google AdWords, enables your company to appear on page one of search results by bidding on relevant and popular keywords. PPC advertising can drive high-quality traffic to your site and keep your URL front and center. Google Display and Video Ads are also very effective at following your web visitors around their digital world, and staying on their devices.
We help companies create campaigns, assign a budget, manage the bidding process, and provide monthly Google analytics. Reports include visitor statistics, social media traffic, and your AdWord campaign spend.
WEB DESIGN / SALES FUNNELS
'We build custom websites and sales funnels with strategic insights to generate brand engagement, high conversion rates, and measurable results. Each site is unique with handcrafted design elements.’
The redesign or creation of a website brings about the first of many discussions and decisions about marketing. Regardless of where you are in the process, the big question we aim to answer is, ‘What is the purpose of your website, and what do you need it to do?’ We determine if you require a simple web presence, a lead generator or a sales funnel platform.
We develop elements for websites that are not found in mainstream web design. Our unique creativity inevitably spills into additional marketing mediums: print ads, social media posts, radio scripts, and promotional materials. Your website becomes both a jumping-off point and a point of return. This attractive full-circle packaging, flawless continuity, and unforgettable branding will grab and keep a customer’s attention and keep your company in their mind.
View Website Elements
Our definition of SEO is sexy, exciting and optimal. Creating meta tags, page titles, and carefully calculated copy will help with search engine optimization. The site’s traffic will be tracked with a variety of analytical programs. These accounts will be set up for you and owned by you. We will walk you through the process of monitoring and interpreting your site’s traffic reports so you can manage your company’s SEO needs. We manage, track, and provide monthly Google analytical reports that include visitor statistics, social media traffic, and Ad Word campaigns.
Your site will be optimized for all mobile devices and operating systems. All of our websites are designed to be aesthetically pleasing and function with ease on phones, tablets, and laptops. The site will uphold Accessibility for Ontarians with Disabilities Act guidelines and will comply with the Web Content and Accessibility Guidelines.
Your new website can house its own blog allowing for interaction and dialogue with your site visitors. Your company’s social media accounts will also be active on your website. It will support Video, Sound Bites, Photo Galleries, Calendars, Google Maps, and Custom Forms. Forms such as registrations, surveys, or newsletter sign-ups can be generated by the site and all data collected can be sent to your online storage account. Constant Contact, Mail Chimp, Emma, and Survey Monkey can be integrated seamlessly.
We create custom online stores on Squarespace or Shopify platforms, including inventory tracking, shipping, and payment features. Product photography services are available.
You can choose to provide your own copy or it can be created for you. If left up to us, we prefer not stating the obvious and enjoy writing content that has an edge, humour, and even borders on sassy. Commercial photography can be made available and stock images are purchased on your behalf.
In addition to the support and services of the WELL KNOWN Company, platforms such as Shopify and Squarespace give you support and security 24/7, 365 days a year. Their software systems are tighter than Fort Knox and their customer service rocks. Security consists of Legal Adherence to Canadian Privacy Law, Server and Hosting Hardening, SSL Encryption, TRUSTe’s Privacy Seal, TRUSTe’s Safe Harbour Privacy Principles, Disk-based Encryption, and Firewalls.
You own your web domain, site platform, and all that is attached to it. If you prefer to manage your own site, we can teach you all that is required. The website will be registered to your company, giving you complete control. Once the site has been created, you may keep WELL KNOWN on as administrator and/or add others to the site’s management team.
SEO MANAGEMENT
Increasing your company’s rankings on search engines, such as Google, is necessary for businesses of all sizes. From site optimization to social media integration to producing content that ranks high and all the fine-tuning in between, WELL KNOWN will help improve your organic search ranking performance.
We analyze your website's organic ranking and past traffic data you collected. This allows us to fully understand the keywords and phrases that will most effectively provide your company with targeted traffic. We weigh the competition for each keyword and phrase against its effectiveness to develop specific values. From this research, we can draw up a complete SEO plan that will incorporate the most effective keywords and keyword phrases for your website. We address tags, page titles, and meta-description. And whether it's done by us or your web developer, any deficiencies in the site are rectified.
Site tracking involves setting up Google Analytics to track results and run regular search engine reports. Included with our SEO services is the Google Analytics install, as well as status reports each month.
Beyond being able to track traffic statistics, Google Analytics offers a variety of charts and graphs for viewing these statistics. This application will allow you to generate easy-to-understand graphics from your traffic statistics to show the progress of your SEO on-demand.
SOCIAL MEDIA MANAGEMENT
'Market to your customers while chilling at home, hanging with friends, at their desk, or on vacation.' Social Media Marketing (SMM) remains one of the most flexible and affordable channels for reaching potential customers. Your brand arrives in their living rooms, at their kitchen tables, and on their tablets and phones.’
Our social media management services are designed to develop and grow your brand’s online presence. The benefits of using our services include constant brand awareness, increased website traffic, sales funnels, and genuine lead generation.
We design the post and ad, write the copy, assign audience parameters, develop storyboards, identify trending and relevant hashtags, and manage the entire process from start to finish. We use Instagram's storyboards and highlight reels to showcase your company. In addition, we utilize Facebook Pixels and Facebook Custom Audiences to improve the success of your social media advertising campaigns. Our team aggressively goes after followers and influencers - we aim to make you the popular kid on the block!
CRM / EMAIL MARKETING
The benefits of email and newsletter management cannot be understated. We create an ongoing dialogue using an email platform to stay in the minds and hearts of your customers. We can build on an existing email database and create a new contact list. Our team develops content with stock or custom images, edited copy, and reports on email and newsletter analytics. Business owners can choose from Constant Contact, Mail Chimp, and Emma software platforms.
In addition to traditional email layouts, we can assist with creating Blogs, Vlogs, and Podcasts.
INDIRECT & DIRECT MAIL
Snail mail may still play a role in your advertising strategy when done right. Our team is well-versed in accurately targeting consumers effectively and efficiently. We care for the design, the print, and the distribution process.
PUBLIC RELATIONS
We want to help your company spread essential and relevant information from your organization to the public. We want you to know that we aim to ensure prospective customers, investors, partners, employees, and other stakeholders maintain a favourable view of your company's brand, leadership, products, and business decisions.
Our role is to be out in front of possible issues or controversies, forecast problems, and have plans to diffuse uncomfortable situations. We rely on press releases, social media posts, and email platforms to relay your ideas, messages, or updates about your business to the public.
AUDIO & VISUAL
Our audio, visual, and production assets will allow your company to create powerful story-telling, increase brand awareness, and make you look more relaxed.
Camera shy? No problem. We can create sound bites, voice-overs, and podcasts that enable you to speak with your customers on your social platforms without hair and makeup.