Step 1 STRATEGIC PLANNING

DISCOVER

We love numbers. And we love boardrooms.

Is your business viable, sustainable, and scalable? What problem(s) are you solving? Do you know what you are genuinely in the business of selling? These are a few of the questions that start the discovery process long before logos and business cards are developed. 

PLAN

The next phase consists of building your company’s strategic marketing plan. This plan outlines your company's main objectives, goal setting, reviewing your brand's message, conducting market research, determining positioning and creating timelines. We assess your company’s viability and profit feasibility by researching target populations and demographics using municipal, district and province-wide analytical reports. Some of the analytics that fuel our brainstorming sessions with business owners are census statistics, digital traffic, and economic reports. By investigating and determining the required reach for successful messaging and areas for potential growth, we are ready to decide on advertising content and marketing mediums. 

BUDGET

Lastly, we research and develop a detailed spreadsheet to project your advertising budget. Subsequently, we procure quotes from printing houses, media publications, and other advertising mediums. We create An advertising schedule for the year and confirm booking deadlines with publishers. 

We tackle our client’s advertising accounts every week. Marketing plans are reviewed, messages are fine-tuned, and analytical reports are generated. By collecting and interpreting reports and company feedback, we are ready to conduct monthly meetings to address advertising outcomes and manage and update monthly expense reports. 

Your success is always at the forefront of our minds. 

Step 2 BRAND DEVELOPMENT 

'It's all about perception and communication.'

What makes branding successful? It starts with helping us, your marketing team, understand your company and your organization’s objectives. In doing so, we determine the company practices that influence your customers’ perceptions, assumptions, and brand loyalty. 

After conducting discovery meetings with you and in-depth R&D (research & development), we create a Brand, Re-brand, and Revitalization strategic plan that determines your company's focus, attributes, personality, and values. This brand focus assists in creating a company mission, vision and philosophy statement, brand identity, and crucial story-telling content. By pinpointing customer benefits, assumptions, and perceptions, we are ready to develop company and product names, logos, tag lines and slogans. After identifying mediums for advertising, the next step is to create a brand protection strategy and management plan by assisting with trademarking protocol. 

We create brand elements that showcase and communicate the essence of your company or product. Our designers will develop the perfect name, create an original logo, write the ultimate tagline, design jaw-dropping print materials and construct a robust advertising strategy. 

We design stationery, branded swag, promotional materials, labels, and packaging - all part of the development plan to take a product to market. A digital online presence using social media platforms is crucial, along with the design of POP displays, interior and exterior signage, and an e-commerce-based website. Our targeted creativity has relevance and purpose. It is built on real insight from you and your customers. We inject originality and style, but never at the expense of effectiveness –  it’s all a part of our genius! 

Step 3 ADVERTISING

We are passionate about design! From custom ads for newspapers, magazines, and tourism publications to business cards, letterhead, rack cards, display materials, trade show booths, and swag, design and advertising account management are essential. We collect quotes from various printing houses and product companies to determine the best value for service. We then transmit files and oversee the ordering and delivery of materials. We provide camera-ready ads to publication print departments, create scripts for radio advertising, and write storyboards for commercials.

We have solid working relationships with various publications, from international magazines to hyperlocal print media. Our seamless work with magazine writers, newspaper journalists, radio stations, online news, photographers, videographers, sales reps, and art departments allows us to manage your accounts better and ensure the greatest return on your investment. In addition to our broad reach, we have honed our ability to market to local seasonal residents and visitors. We have a firm grasp of the nuances of advertising to a part-time demographic and have crafted excellent strategies to reach tourists and cottagers.

Our social media ad design and account management provides custom digital ads using video, stock and professional photography to create and manage digital ad campaigns on social media platforms. Analytical reports are designed to manage and monitor social media campaigns. In addition, we offer MailChimp, Constant Contact, and Emma software platforms to build emails and manage newsletter contact lists. We create content with stock or custom images and copy and report on email and newsletter analytics.

We are proven and accomplished in creating and marketing sale events, product campaigns, and business promotions. We make your company’s trade show exhibits, including the design of banners, table displays, branded swag, and print handouts. We manage press releases to media. We always have our ears on the ground, continuously bringing marketing opportunities to your company. We connect with business groups for cross-promotion opportunities and investigate industry-related events and trade shows. It’s straightforward for us and takes the weight off you!

With your new marketing strategy comes the need to train your sales team. We conduct workshops addressing sales, customer service, and your team’s role in the company’s marketing goals. It helps when the entire company is on the same page and everyone upholds your brand's image.

We come in and act as your full-time creative marketing department. We balance our time between planning, creating, executing, and managing all your advertising needs. It’s like having your in-house marketing department - the kit and caboodle!