Meet the ad company redefining the client-agency relationship.

  • Four people sitting on a couch holding emoji face masks in front of their faces, with each mask displaying a different emoji expression.

    Meet the team behind WELL KNOWN

  • Emily Blackman in photo. Black and white portrait of a woman with wavy, shoulder-length hair wearing a lace top.

    Emily Blackman

    Senior Account Director + Commercial Photographer

  • Black and white portrait of a young man with short, styled hair, light facial hair, and a slight smile, wearing a dark button-up shirt, against a plain background with a red circular logo containing white stylized 'CM' in the bottom right corner.

    Jared Jylhä

    Chartered Marketer + Senior Account Director + Digital Ad Director

  • Riley Kennedy in photo. Black and white portrait of a young woman with long straight hair, wearing earrings, a nose ring, and a floral-patterned top, looking directly at the camera.

    Riley Kennedy

    Senior Graphic Designer + Content Creator

  • Piper Dunk in photo. A young woman with dark hair and hoop earrings smiling while leaning against a tree in a park.

    Piper Dunk

    Senior Copywriter

  • Mark Draper in photo. Black and white portrait of a young man with dark hair, beard, and light eyes, smiling and wearing a casual shirt, standing indoors.

    Mark Draper

    Senior Social Media Manager

  • Autumn Bingley in photo. Black and white portrait of a young woman with wavy dark hair, light eyes, and a gentle smile, wearing a low-cut top and a delicate necklace, with a leafy background.

    Autumn Bingley

    Graphic Designer + Content Creator

  • Emily Tingey in photo. A woman with long wavy hair smiling, wearing a black top, in an indoor setting with paintings on the wall in the background.

    Emily Tingey

    Social Media Manager + Email Marketing Manager

  • Kyra Watters in photo. A woman with curly hair wearing a black turtleneck in front of a sign that says, "Well Known marketing + advertising agency."

    Kyra Watters

    Founder + Strategic Director

  • Black and white photograph of a smiling woman with curly short hair, wearing a zip-up jacket with symbols on the sleeves.

    Jody White

    Administration

We have made it our mission to build trust-based and value-driven relationships

At WELL KNOWN, we know from first-hand experience that it is possible to create remarkable client-agency partnerships that can span years, in some cases, even a decade. How is that possible, you ask? By immersing ourselves in your world, working from a place of integrity and remaining hungry to always do better, we can help your organization grow, evolve, and take on new forms. When we come on board, we’re not just creating advertising campaigns; we’re stepping into your team’s rhythms, understanding your ambitions, pressures, and potential. Our conversations naturally move beyond surface-level discussions around social media content or e-commerce sales. Marketing meetings grow into strategic dialogues about scaling teams, diversifying products and services, increasing market share, and mapping out where you could be years from now. Mind you, we don’t pretend to be business coaches or financial planners— and we’re always happy to collaborate with those professionals—but once the curtain is pulled back on your business, it becomes clear that the work we do impacts much more than marketing alone.

We’re not what you would expect—we’re more.

Time and time again, we’ve witnessed how our involvement sparks clarity, alignment, and momentum across entire organizations. With keen eyes and a wide-angle approach, we often help illuminate opportunities and challenges that weren’t fully visible before. As a result, WELL KNOWN inevitably plays a role in elevating or refining many aspects of an organization’s operations—from company culture and internal communication to customer experience, public perception, and leadership development. While we’re proud of the creative and strategic expertise we bring, the reward is seeing the ripple effect it creates: stronger teams, sharper brands, more confident decision-making, and ultimately, rising sales and profitability. We’re trusted not just because we deliver exceptional assets and results, but because we show up as long-term partners invested in the whole arc of your success.

Let’s get you thinking right, marketing smart, and advertising well.

If your only objective is growing your followers and not your dollars, then it’s safe to say we’re not your agency.

We’re noticing in today’s marketplace that most business owners are preoccupied with social media and aren’t taking the time to evaluate other marketing and advertising methods. Our time spent with leaders during our initial discovery meeting is used to establish a baseline of their willingness to learn and, eventually, to trust an agency to steer them in the right direction. Yes, we offer the full gamut of social media services—and we do an exceptional job. But social media is just one of dozens of tools we use to move the needle on your organization’s bottom line. That’s why our client contracts include a healthy range of tactics, because we know, without a doubt, that it takes much more than a great looking feed to create true, sustainable growth.

“Imagine finding a company that exceeds your expectations every single time!”

Roy Davies of Bracebridge Machine

“We began working with Kyra, Emily and the Well Known team 3 years ago to transform and modernize our brand. Since then, they have continued to elevate and grow our social presence and consistently come up with exciting, innovative ideas. Their diligent work and communication always keep us on track for success.” Jenn Lynn of Balsam Promotions

“The wit, creativity and professionalism of Kyra and her team at Well Known Inc. are unsurpassed. They branded our company and helped us launch a new business that has soared since inception, and we have the team to thank for creating and making our online presence visible. Great ideas and great people...and now, all great friends.” Kelly Hammond of Refined Kitchen & Bath

“I can't say enough good things about Kyra and her team at Well Known. Their willingness to help, their professionalism and the fact that they go above and beyond leave me wanting to give way more than 5 stars on this review!!! Thank you, Kyra, Jared, and everyone else at Well Known!” Alexis Degazio

“The team at WellKnown are professionals who care about getting tangible results for their clients. Always a pleasure to work with, and would recommend their services to anyone looking to boost their marketing efforts.” Ben Carlin of Muskoka Virtual Tours

“Always great to work with them on client projects. The staff are dedicated to the client, and we always get everything we need for success!” Stefan of Muskoka 411

“They know this community and know how to engage people. Kyra and her team have provided The Table Soup Kitchen Foundation with exceptional guidance, ideas, online fundraising tools, web support, assistance with vision pieces, and an understanding of our style and vibe. Without fail. Kyra listens and sees things with a perspective that few could match. Everything Well Known has provided us with is exactly right for what we need. Kyra understands the timing of releasing specific pieces and has incredible insight into what we need. I trust Well Known completely and know they have our best interests in mind. We appreciate their assistance in generating donations, interest, and partnerships over the years. They are literally the best marketing and advertising agency you could get.” Heather Cassie of The Table Soup Kitchen

The Well Known Way

Mission Statement

We craft and execute compelling, data-driven marketing strategies and sophisticated advertising campaigns, and provide meticulous management services to drive measurable growth for our clients’ business objectives, including people, potential and profit.

Vision Statement

To be extensively recognized and valued for the level of client care and profit-producing results we offer business owners. We aim to grow hand-in-hand with business owners who genuinely yearn to develop themselves, their teams, and their communities for the greater good.

Value Statement

We uphold authentic and honest client-agency relationships. Our team operates with a passion for serving business owners with integrity and dedication —resulting in a remarkable experience and successful outcomes.