Meet the ad company redefining the client-agency relationship since 2011.

Meet the team behind WELL KNOWN
Emily Blackman

Senior Account Director + Commercial Photographer
Jared Jylhä

Chartered Marketer + Senior Account Director + Digital Ad Director
Riley Kennedy

Senior Graphic Designer + Content Creator
Piper Dunk

Senior Copywriter + Email Marketing Manager
Mark Draper

META Digital Advertising + Media Manager
Autumn Bingley

Graphic Designer + Content Creator
Emily Tingey

Social Media Manager + Email Marketing Manager
Kyra Watters

Founder + Strategic Director
Jody White

Administration

We have made it our mission to build trust-based and value-driven relationships.

At WELL KNOWN, we know from first-hand experience that it is possible to create remarkable client-agency partnerships that can span years, in some cases, even a decade. How is that possible, you ask? By immersing ourselves in your world, working from a place of integrity and remaining hungry to always do better, we can help your organization grow, evolve, and take on new forms. When we come on board, we’re not just creating advertising campaigns; we’re stepping into your team’s rhythms, understanding your ambitions, pressures, and potential. Our conversations naturally move beyond surface-level discussions around social media content or e-commerce sales. Marketing meetings grow into strategic dialogues about scaling teams, diversifying products and services, increasing market share, and mapping out where you could be years from now. Mind you, we don’t pretend to be business coaches or financial planners— and we’re always happy to collaborate with those professionals—but once the curtain is pulled back on your business, it becomes clear that the work we do impacts much more than marketing alone.

We’re not what you would expect—we’re more.

Time and time again, we’ve witnessed how our involvement sparks clarity, alignment, and momentum across entire organizations. With keen eyes and a wide-angle approach, we often help illuminate opportunities and challenges that weren’t fully visible before. As a result, WELL KNOWN inevitably plays a role in elevating or refining many aspects of an organization’s operations—from company culture and internal communication to customer experience, public perception, and leadership development. While we’re proud of the creative and strategic expertise we bring, the reward is seeing the ripple effect it creates: stronger teams, sharper brands, more confident decision-making, and ultimately, rising sales and profitability. We’re trusted not just because we deliver exceptional assets and results, but because we show up as long-term partners invested in the whole arc of your success.

Let’s get you thinking right, marketing smart, and advertising well.

If your only objective is growing your followers and not your dollars, then it’s safe to say we’re not your agency.

We’re noticing in today’s marketplace that most business owners are preoccupied with social media and aren’t taking the time to evaluate other marketing and advertising methods. Our time spent with leaders during our initial discovery meeting is used to establish a baseline of their willingness to learn and, eventually, to trust an agency to steer them in the right direction. Yes, we offer the full gamut of social media services—and we do an exceptional job. But social media is just one of dozens of tools we use to move the needle on your organization’s bottom line. That’s why our client contracts include a healthy range of tactics, because we know, without a doubt, that it takes much more than a great looking feed to create true, sustainable growth.

Five gold stars aligned in a horizontal row against a transparent background.

“Imagine finding a company that exceeds your expectations every single time!”

Roy Davies of Bracebridge Machine

“We began working with Kyra, Emily and the Well Known team 3 years ago to transform and modernize our brand. Since then, they have continued to elevate and grow our social presence and consistently come up with exciting, innovative ideas. Their diligent work and communication always keep us on track for success.” Jenn Lynn of Balsam Promotions

“The wit, creativity and professionalism of Kyra and her team at Well Known Inc. are unsurpassed. They branded our company and helped us launch a new business that has soared since inception, and we have the team to thank for creating and making our online presence visible. Great ideas and great people...and now, all great friends.” Kelly Hammond of Refined Kitchen & Bath

“I can't say enough good things about Kyra and her team at Well Known. Their willingness to help, their professionalism and the fact that they go above and beyond leave me wanting to give way more than 5 stars on this review!!! Thank you, Kyra, Jared, and everyone else at Well Known!” Alexis Degazio

“The team at WellKnown are professionals who care about getting tangible results for their clients. Always a pleasure to work with, and would recommend their services to anyone looking to boost their marketing efforts.” Ben Carlin of Muskoka Virtual Tours

“Always great to work with them on client projects. The staff are dedicated to the client, and we always get everything we need for success!” Stefan of Muskoka 411

“They know this community and know how to engage people. Kyra and her team have provided The Table Soup Kitchen Foundation with exceptional guidance, ideas, online fundraising tools, web support, assistance with vision pieces, and an understanding of our style and vibe. Without fail. Kyra listens and sees things with a perspective that few could match. Everything Well Known has provided us with is exactly right for what we need. Kyra understands the timing of releasing specific pieces and has incredible insight into what we need. I trust Well Known completely and know they have our best interests in mind. We appreciate their assistance in generating donations, interest, and partnerships over the years. They are literally the best marketing and advertising agency you could get.” Heather Cassie of The Table Soup Kitchen

The Well Known Way

Mission Statement

We craft and execute compelling, data-driven marketing strategies and sophisticated advertising campaigns, and provide meticulous management services to drive measurable growth for our clients’ business objectives, including people, potential and profit.

Vision Statement

To be extensively recognized and valued for the level of client care and profit-producing results we offer business owners. We aim to grow hand-in-hand with business owners who genuinely yearn to develop themselves, their teams, and their communities for the greater good.

Value Statement

We uphold authentic and honest client-agency relationships. Our team operates with a passion for serving business owners with integrity and dedication —resulting in a remarkable experience and successful outcomes.

Marketing & Advertising Agency FAQs | WELL KNOWN INC.

Questions about working with WELL KNOWN? Learn about our full-service marketing and advertising services, onboarding process, strategy, social media, websites, content, and digital advertising for businesses in Muskoka and the GTA.

Frequently Asked Questions About Working With WELL KNOWN

Choosing the right marketing and advertising agency is an important decision. At WELL KNOWN, we help ambitious businesses strengthen their people, purpose, and profit through strategic planning, creative execution, and consistent marketing support.

Below are answers to common questions about our services, process, timelines, and what it is like to work with our team.

What does WELL KNOWN do?

WELL KNOWN is a full-service marketing and advertising agency based in Huntsville, Ontario, serving businesses in Muskoka, the GTA, and beyond. We help companies build stronger brands, clearer strategies, and more consistent marketing through services such as strategic planning, brand positioning, social media management, content creation, websites, email marketing, digital advertising, print advertising, and campaign development.

Who does WELL KNOWN work with?

WELL KNOWN works with growth-minded business owners, leaders, and organizations that want a more strategic and consistent approach to marketing. Our team supports B2B, B2C, and D2C businesses across a range of industries, especially companies that are ready to invest in long-term brand visibility, customer engagement, and measurable business growth.

Where is WELL KNOWN located?

WELL KNOWN is located in Huntsville, Ontario, in the Muskoka region. Our agency serves clients across Muskoka, the Greater Toronto Area, and other markets where businesses need professional marketing and advertising support.

Does WELL KNOWN only work with businesses in Muskoka?

No. While WELL KNOWN is proudly based in Muskoka and understands the local market deeply, we also work with businesses outside the region, including companies in the GTA. Our approach is built around understanding each client’s audience, goals, market position, and growth opportunities, whether they are local, regional, or broader in scope.

What makes WELL KNOWN different from other marketing agencies?

WELL KNOWN combines strategy, creative execution, and ongoing marketing management under one roof. Instead of focusing on one isolated tactic, such as social media alone, we look at the bigger picture: brand positioning, audience engagement, advertising channels, content, customer experience, and business goals. Our team is designed to act like an extension of your business, bringing structure, creativity, and consistency to your marketing.

What marketing services does WELL KNOWN offer?

WELL KNOWN offers a wide range of marketing and advertising services, including marketing strategy, brand positioning, campaign planning, social media management, content creation, email marketing, website support, digital advertising, print advertising, graphic design, internal marketing, and promotional planning. The exact mix of services depends on your business goals and the strategy created during onboarding.

Can WELL KNOWN manage our social media?

Yes. WELL KNOWN manages social media as part of a broader marketing strategy. This can include content planning, copywriting, creative direction, graphic design, posting, community engagement, campaign support, and reporting. Our goal is to make social media purposeful, consistent, and aligned with your company’s larger brand and business objectives.

Does WELL KNOWN create websites?

Yes. WELL KNOWN supports businesses with website strategy, content, design direction, and marketing-focused web presence improvements. A strong website should clearly communicate who you are, what you offer, why it matters, and how customers can take the next step. We approach websites as part of the full customer journey, not just as standalone digital brochures.

Does WELL KNOWN offer digital advertising?

Yes. WELL KNOWN helps businesses plan and execute digital advertising campaigns designed to increase visibility, reach the right audience, and support business goals. Digital advertising may include paid social campaigns, search-focused campaigns, display advertising, retargeting, or other paid media tactics, depending on your strategy.

Does WELL KNOWN help with branding?

Yes. WELL KNOWN helps businesses clarify and strengthen their brand positioning. This can include messaging, visual identity support, brand voice, campaign concepts, audience alignment, and strategic direction. Strong branding helps customers understand what your company stands for, why they should trust you, and why they should choose you over competitors.

How does a business start working with WELL KNOWN?

The process begins with an initial meet-and-greet to determine whether there is a strong fit. From there, WELL KNOWN moves into a discovery process to understand your business goals, audience, current marketing, opportunities, and challenges. Based on that information, our team outlines recommended marketing and advertising deliverables and prepares a tailored proposal.

How long does onboarding take?

Client onboarding with WELL KNOWN typically takes about 4 to 6 weeks. During this time, our team gets to know your business, develops strategic documents, builds marketing and advertising plans, and prepares the foundation needed to execute consistently and effectively.

What happens after onboarding?

After onboarding, WELL KNOWN begins executing the agreed marketing and advertising strategy. This may include managing social media, creating email campaigns, designing ads, planning content, supporting website updates, developing campaigns, reviewing performance, and keeping your business visible across the right channels.

What is the day-to-day experience like with WELL KNOWN?

Working with WELL KNOWN is collaborative, organized, and active. Clients can expect ongoing communication, strategic meetings, regular reporting, creative development, and consistent movement across marketing initiatives. Our team keeps business owners informed while helping manage the many moving parts of modern marketing.

Does WELL KNOWN provide marketing reports?

Yes. Reporting is an important part of the client relationship. WELL KNOWN reviews marketing activity, campaign performance, audience engagement, and other relevant indicators so clients can understand what is happening, what is working, and where the strategy may need to shift.

Can WELL KNOWN act like our in-house marketing team?

Yes. Many companies work with WELL KNOWN because they need the capabilities of an in-house marketing team without building one internally. Our team brings strategy, design, content, advertising, project management, and marketing execution together so business owners can stay focused on operations and growth.

Is WELL KNOWN a good fit for small businesses?

WELL KNOWN may be a strong fit for small businesses that are ready to take marketing seriously and invest in consistent growth. The best fit is usually a business that has clear ambition, values professional collaboration, and wants strategic support rather than one-off marketing tasks.

Is WELL KNOWN a good fit for medium to large businesses?

Yes. WELL KNOWN works well with medium to large-sized businesses that need organized, multi-channel marketing support. Larger organizations often benefit from our ability to coordinate strategy, creative, internal communications, advertising, content, and reporting across multiple priorities.

Does WELL KNOWN work with B2B companies?

Yes. WELL KNOWN supports B2B companies by helping them communicate clearly, build authority, reach decision-makers, create useful content, and maintain consistent brand visibility. B2B marketing often requires trust, education, and long-term relationship building, which fits well with a strategic marketing approach.

Does WELL KNOWN work with B2C and D2C companies?

Yes. WELL KNOWN supports B2C and D2C companies with marketing strategies that connect directly with consumers. This may include social media, email marketing, advertising, seasonal campaigns, content creation, retail promotions, e-commerce support, and brand storytelling.

How much do WELL KNOWN’s services cost?

Pricing depends on the scope of work, business goals, required services, timeline, and level of ongoing support. After discovery, WELL KNOWN prepares a tailored proposal and quote based on the recommended marketing and advertising plan.

Can I request a service catalogue?

Yes. Businesses interested in learning more about WELL KNOWN’s services can request the 2026 Service Catalogue through the website. The catalogue provides more detail about available marketing and advertising solutions.

Why should a business hire a marketing agency instead of doing marketing internally?

Hiring a marketing agency gives your business access to a team of specialists across strategy, creative, content, advertising, and execution. Instead of relying on one internal person to manage every channel, an agency brings broader expertise, consistency, planning, and accountability. This can help businesses move faster and market with more confidence.

How do I contact WELL KNOWN?

You can contact WELL KNOWN by phone at (705) 223-4046 or by email at info@wellknowncompany.com.

You can also visit the WELL KNOWN office at 68 West Road, Unit #5, Huntsville, ON P1H 1L8.

Reach out with more questions