WELL KNOWN INC.
 
 
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We're accepting new full-time clients (medium to large-sized businesses throughout Central & Northern Ontario)

Your right hand.

Since 2011, WELL KNOWN has been a leading full-service marketing and advertising agency. It boasts a proficient group of seasoned professionals who are here to manage all the integral elements that showcase a business with efficiency and integrity. From high-level strategic planning to web design and sophisticated print and digital marketing to employee recruitment campaigns, we do it all—and we do it well.

Not just pretty faces.

We have helped a collection of companies in various industries achieve brand loyalty and significantly increase their profitability. Their success can be attributed to our emphasis on strategic planning, our zany advertising ideas, and our thorough understanding of the digital and social media world. Our team's forward-thinking concepts provide you with the greatest return on investment. 

Passive, pfffft.

Our client roster is reserved for those who work tirelessly at their business, have grandiose goals, and strive to improve themselves daily. We do not represent hobbies, modes of passive income, mid-life passions, or pastimes. The words mediocre, moderation, and maintain are not in our company's DNA.

Mission accomplished.

We aim to provide clients with honest, effective, and profit-increasing marketing. We've made it our daily mission to take business owners to new heights, assist community members, grow our Muskoka economy with sustainability in mind, and play a valuable role in the lives of others.

 

The brains behind the storm.

 

 
 
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‘An ideal team player possesses a potent combination of three virtues — they are humble, hungry, and smart.’ - Patrick Lencioni

Well Known is an equal opportunity employer. It prohibits discrimination based on age, disability, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. Well Known is committed to creating and maintaining an inclusive and accessible workplace that’s authentic, respectful, and fulfilling. However, if you insist on eating hardboiled eggs, tuna, or sardines in the lunchroom, we must genuinely reconsider your employment.

 

 

Mackenzie Beane

graphic designer + content creator

Mackenzie is in her fourth year of studying graphic communication management at Toronto Metropolitan University, specializing in award-winning package design. Having grown up in Muskoka, Mackenzie looks forward to spending time on Lake Rosseau when she leaves Toronto. If she’s not studying at Ryerson, perusing Kensington Market, or watching the sunset at Riverdale Park, you can find her golfing, playing tennis, or waterskiing on the clear waters in front of the famous Windermere House!


Emily Blackman

account executive + creative director + commercial photographer

A well-seasoned professional with a remarkably diversified skillset, Emily boasts a rich working history in product styling sales, client management, and of course: commercial photography. You’ve most likely seen her work featured in newspapers, magazines, and blogs – with local appearances in Muskoka Life, Sideroads of Parry Sound, Pure Green Huntsville Doppler, and more. Emily has a naturally inquisitive creative mind, which fosters a deep and ongoing understanding of current market trends + aesthetics. This aptitude allows her to strategize a business’s placement in the market, and its surrounding ecosystem… but Emily doesn’t stop there. She’s always seeking out analytics and feedback on her marketing efforts in her never-ending mission to increase efficacy for Well Known clients. An avid patron of the arts in every form, Emily can be found at exhibits and venues in her spare time – applauding artists of every type and calibre. Her passion for culture transfers beautifully to her role at Well Known, where she captures and communicates the brand of each client in the freshest of ways: “I like the challenge of interpreting what’s on-trend, and translating how it may apply to a business’s unique brand identity.” When combined with her staggering skillset as a photographer, her gifts for using current marketing tools to tell the “story” of a brand help Muskoka business owners exceed their goals, as well as their wildest expectations.


Mark Draper

social media manager

Mark is a graduate of Georgian College's Business Marketing program, bringing an abundance of knowledge and enthusiasm to our team. Originally from Toronto, Ontario, Mark explored the serene Muskoka landscapes in Huntsville during childhood through weekly cottage visits, eventually making the transition to embrace the enchanting cottage country lifestyle fully.  

His passion for marketing ignited while promoting his personal sports career online and across social media platforms. As an avid content creator and consumer on social media, Mark has a keen eye for trends, audio, and styles that breathe life into your business's online presence.  

Mark's expertise has advanced through managing various social media accounts in his previous roles, showcasing his dedication to elevating brands. Beyond the office, Mark seeks excitement in diverse activities such as skiing, fishing, golfing, biking, and any challenge that keeps him on the move. 

Eager to bring his dynamic skills and passion for marketing to your business, Mark is committed to helping your brand thrive in the ever-evolving digital landscape.


Piper Dunk

copywriter + content creator

As an avid reader since early childhood, it was a no-brainer for Piper when it came time to make decisions surrounding higher education. Piper graduated from the BA English program at Toronto Metropolitan University with a double minor in Marketing and Philosophy. Piper finds immense joy in discovering unique and unconventional words and phrases to interject into copy to bring a brand to life.

Quoting a novel may be a cliche, but as Dean Koontz describes in his novel Lightning: “[She] was fascinated with words. To her, words were a thing of beauty, each like a magical powder or potion that could be combined with other words to create powerful spells.” (58)

When she’s not at the office, you can find her on the dock consuming as much poetry and coffee as possible.


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Jared Jylha

account executive + digital advertising director

Jared’s enthusiasm for marketing and branding was cultivated at Carleton University, where he earned a Bachelor of Communications and Media Studies. From a family with deep roots in Muskoka, Jared understands the region’s rich culture and enjoys participating in community events. As a digital marketing specialist, Jared has worn many hats, but his passion is growing and building online communities with a keen focus on customer profitability. Jared radiates positivity and enjoys engaging in a wide range of conversations from marketing and business to sports and carpentry. “Muskoka is famous for its beautiful landscape, but in my mind, the most important aspects are the people and businesses within. That is what makes our community so special”.


Riley Kennedy

graphic designer + content creator

After earning an Advanced Diploma in Graphic Design at Humber College, Riley Sullivan launched her career at Well Known, where she continually hones her well-developed skillset, keeping the team on top of elevated design trends while enthusiastically maintaining strict design standards + principles. Riley embodies the true essence of what it means to be a genuine artist, with a well-rounded aptitude to produce stunning aesthetics through any avenue – from ink on paper to cutting-edge design programs. “I’m sincerely passionate about all of my artwork, and I apply this enthusiasm to my design work on a digital platform as well. Both fields are highly creative, and I find myself interchanging skills between the two.” Riley harvests a deeply rooted fulfillment from building high-level brand profiles for Well Known clients: “I was born and raised in this community, and it makes me very proud to play a role in helping our local businesses flourish.” When Riley isn’t producing stunning artwork on her laptop or in her sketchbooks, you can find her on the dock, or in her tin boat on the water, as she continues to enjoy and appreciate everything her hometown has to offer.


Mathew Laverty

creative director + graphic designer + web developer

Mathew (born and raised in Toronto) has been drawn towards creative pursuits from a very young age. After crafting his high school yearbook three years in a row, Mathew realized that Graphic Design was the perfect career path for channelling his remarkable talent – which inspired him to enter a 3-yr program in Graphic Design at Georgian College from which he graduated with Honours.

After working for a few years as a designer, he returned to school for Visual Effects for Film and Television at Seneca@York — where he studied Motion Graphics and honed his ability to produce captivating animated videos. Five years later, Mathew returned to school to expand his skillset yet again and graduated with a diploma in Web Design & Development with Honours from Georgian College!

Today, Mathew wields his impressive talent as a Graphic Designer / Web Designer & Development Professional (with strategic SEO knowledge) in Muskoka – tapping into his vast toolbox and working proficiently with our team to generate striking social media creative + websites for our clients.


Searra Ritchie

social media manager

Searra’s passion for social media began with managing her own personal accounts. She quickly developed a keen interest in the industry, which led her to attend Georgian College to acquire a diploma in Marketing. Searra is Well Known’s resident social media connoisseur; she always seeks creative ways to engage her audience with the latest and greatest social media trends. Searra leverages her wealth of social media knowledge to craft personalized strategies for Muskoka’s most loved businesses. As a local herself, Searra finds joy in seeing local businesses grow and flourish. When she’s not scouring the internet for the next trending Instagram reel audio, you can find her perfecting her golf swing at one of Muskoka’s many golf courses or preparing for her next camping trip. In need of some travel inspo for your next holiday? Searra’s got you covered. 


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Kyra Watters

founder + strategic director + coach at heart

Prior to founding Well Known, Kyra professionally coached and trained fitness enthusiasts and athletes for over 20 years – motivating them to surpass their wellness and athletic goals. Today, she remains firmly rooted in the mindset of getting people to clearly define + work toward hard targets for their businesses – and she doesn’t let them take their foot off the gas. Kyra relentlessly drives business owners to meet their benchmarks with their best interests in mind; then, she pushes them outside of their comfort zones to transcend even the loftiest ambitions: “In the past, I got people to podiums. Today, I get them to profit. My years spent within the fitness industry and working with performance athletes have equipped me with the ability to effectively listen, strategically communicate, and fiercely lead business owners toward their goals. Knowing when to push harder, reach higher, or redirect, just comes naturally to me.” 

Since Kyra launched Well Known in 2011, her agency has moved forward with the vigour of a freight train. Over the years, Kyra has carefully gathered the most dexterous and diversely talented group of professionals in the industry to join her team, making the Well Known agency nothing short of a marketing + advertising “powerhouse” – definitively leading the way in Muskoka, and beyond.


Jody White

company controller

As a former teacher, Jody keeps us all in line and well-behaved.


 

Ask them anything.

 
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Rather than providing a portfolio of our creativity to flip through, we encourage interested parties to speak directly with our current and past business clients about their experience with Well Known.

 

 

When possible, we donate our marketing skills and talents to local charitable organizations, making an incredible difference in our community. We do our best to support our region’s social initiatives that provide services and programs for systemic change.