WELL KNOWN
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Tracking your ROI has never been so easy.

 
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WEB DEVELOPMENT

'We build custom websites with strategic insights to generate brand engagement, high conversion rates and measurable results. Each site is unique with handcrafted design elements. Table reservations, product galleries, online stores... - the possibilities are endless.'

'We build custom websites with strategic insights to generate brand engagement, high conversion rates, and measurable results. Each site is unique with handcrafted design elements. Table reservations, product galleries - the possibilities are endless.' e build custom websites with strategic insights to generate brand engagement, high conversion rates and measurable results. Each site is unique with handcrafted design elements. Table reservations, product galleries, online stores... - the possibilities are endless.'

The redesign or creation of a website brings about the first of many discussions and decisions about marketing. Regardless of where you are in the process, our objective is to get you to see beyond the website and to take into consideration your company’s image as a whole. In essence, a website is a mirror and it goes without saying that you want your mirror to do a great job of reflecting your business. We can create a state-of-the-art looking mirror that ranks number one in search engines, but the question still remains - what is it reflecting? 

[Enter the graphic designers]

We create custom elements for websites that are not found in mainstream web design. Our unique creativity inevitably spills over into additional marketing mediums: print ads, social media posts, radio scripts, and promotional materials. Your website becomes both a jumping-off point and a point of return. It’s this attractive full-circle packaging, flawless continuity, and unforgettable branding that will grab and keep a customer’s attention and keep your company in their mind.

Our definition of SEO is sexy, exciting and optimal. Creating meta tags, page titles, and carefully calculated copy will help with search engine optimization. The site will be supported on all browsers and optimized for mobile devices. The site’s traffic will be tracked with a variety of analytical programs. These accounts will be set up for you and owned by you. We will walk you through the process of monitoring and interpreting your site’s traffic reports so you can manage your company’s SEO needs. We manage, track, and provide monthly Google analytical reports that include visitor statistics, social media traffic, and Ad Word campaigns.

Drop down menus, sidebars, and links can either make for an awesome experience for the user or an encounter with the Bermuda Triangle. The key to creating the ultimate website compass is understanding your market explicitly and how your site will be searched. The site navigation is designed to create a user-friendly experience while keeping your target audience engaged. 

You can choose to provide your own copy or it can be created for you. If left up to us, we prefer not stating the obvious and enjoy writing content that has an edge, humour, and even borders on sassy. Commercial photography can be made available and stock images are purchased on your behalf.    

Your site will be optimized for all mobile devices and operating systems. All of our websites are designed to be aesthetically pleasing and function with ease on phones, tablets, and laptops. The site will uphold Accessibility for Ontarians with Disabilities Act guidelines and will comply with the Web Content and Accessibility Guidelines.

Your new website can house its own blog allowing for interaction and dialogue with your site visitors. Your company’s social media accounts will also be active on your website. It will support Video, Sound Bites, Photo Galleries, Calendars, Google Maps, and Custom Forms. Forms such as registrations, surveys, or newsletter sign-ups can be generated by the site and all data collected can be sent to your online storage account. Constant Contact, Mail Chimp, Emma, and Survey Monkey can be integrated seamlessly. 

We create custom online stores on Squarespace or Shopify platforms, including inventory tracking, shipping, and payment features.

In addition to the support and services of the WELL KNOWN Company, platforms such as Shopify and Squarespace give you support and security 24/7, 365 days a year. Their software systems are tighter than Fort Knox and their customer service rocks. Security consists of Legal Adherence to Canadian Privacy Law, Server and Hosting Hardening, SSL Encryption, TRUSTe’s Privacy Seal, TRUSTe’s Safe Harbour Privacy Principles, Disk-based Encryption, and Firewalls. 

We will assist you in finding the optimal company to host your domain, site platform, and email accounts. Your hosting fees are between you and the website domain host and/or the platform host. You own your web domain, site platform, and all that is attached to it. WELL KNOWN does not bill for website hosting. If you prefer to manage your own site, we can teach you all that is required. The website will be registered to your company, giving you complete control. Once the site has been created, you may keep WELL KNOWN on as administrator and/or add others to the site’s management team. 

 

SEO 

Increasing your company’s rankings on search engines, such as Google, is a must for businesses of all sizes. From site optimization to social media integration to producing content that ranks high and all the fine-tuning in between, WELL KNOWN will help improve your organic search ranking performance.

We analyze your website's organic ranking and any past traffic data you may have collected. This allows us to fully understand the keywords and phrases which will be the most effective at providing your company with targeted traffic. We weigh the competition for each keyword and phrase against its effectiveness to develop specific values. From this research we will be able to draw up a complete SEO plan which will incorporate the most effective keywords and keyword phrases for your website. We address tags, page titles, and meta-description. And whether it's done by us, or by your own web developer, any deficiencies in the site are rectified.

Site tracking involves setting up Google Analytics to track results and run regular search engine reports. Included with our SEO services is the Google Analytics install, as well as, status reports each month.

Beyond being able to track traffic statistics, Google Analytics offers a variety of charts and graphs for viewing these statistics. This application will allow you to generate easy to understand graphics from your traffic statistics to show the progress of your SEO on-demand.

GOOGLE ADS

PPC (Pay-Per-Click) Advertising, such as Google AdWords, enables your  company to show up on page one of search results by bidding on relevant and popular keywords. PPC advertising can drive high-quality traffic to your site and keep your URL front and center. Google Display and Video Ads are also very effective at following your web visitors around their digital world, and staying on their devices.  

We help companies create the campaigns, assign a budget, manage the bidding process, and provide monthly Google analytics. Reports include visitor statistics, social media traffic, and your AdWord campaign spend.

Talk to your customer 24/7.

 
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SOCIAL MEDIA 

'Market to your customers while they're chilling at home, hanging with friends, at their desk, or on vacation.' Social Media Marketing (SMM) remains one of the most effective, flexible, and affordable channels for reaching potential customers. Your brand arrives in their living rooms, at their kitchen tables, and on their tablets and phones.’

Our social media management services are designed to develop and grow your brand’s online presence. The benefits of using our services include constant brand awareness, increased website traffic, and genuine lead generation. Through digital analytics, we locate and calculate the number of potential customers on social media, then we develop a strategy, determine a budget, and plan how to target them. By researching audiences, determining user populations, and reviewing statistics, we can project the ROI of your advertising campaigns.

We design the post and/or ad, write the copy, assign audience parameters, develop storyboards, identify trending and relevant hashtags, and manage the entire process from start to finish. We take advantage of Instagram's storyboards and highlight reels to showcase your company in action. In addition, we develop Facebook Pixels and Facebook Custom Audiences to improve the success of your social media advertising campaigns. Our team aggressively goes after followers and influencers - we aim to make you the popular kid on the block!

COMMUNICATIONS

EMAIL MARKETING

The benefits of email and newsletter management cannot be understated.  We create or build on existing email and/or newsletter contact lists, creating content with stock or custom images and edited copy, and reporting on email and/or newsletter analytics.  Business owners can choose from Constant Contact, Mail Chimp, and Emma software platforms.  

In addition to traditional email layouts we can assist with the creation of Blogs, Vlogs, and Podcasts.

DIRECT MAIL

Snail-mail may still play a role in your advertising strategy when done right. Our team is well versed in Muskoka's demographics and can accurately target consumers effectively and efficiently. We take care of the design, the print, and the distribution process.

PUBLIC RELATIONS

We assist your company with spreading important and relevant information from your organization to the public. Our objective is to ensure your prospective customers, investors, partners, employees, and other stakeholders maintain a favourable view of your company's brand, its leadership, products, and/or business decisions. 

Our role is to be out in front of possible issues or controversy, to forecast problems, and to have plans in place to diffuse uncomfortable situations. We rely on press releases, social media posts, and/or email platforms to relay your ideas, messages, or updates about your business to the public.

AUDIO & VISUAL

Our audio, visual, and production assets will allow for your company to create powerful story-telling, increase your brand awareness, and just make you look that much cooler. 

Camera shy? No problem. We can create sound bites, voice-overs, and podcasts that enable you to speak with your customer on your social platforms without hair and makeup. Or, let's put it in writing and create an ongoing dialogue using an email platform to stay in the minds and hearts of your customers.