PRODUCT PHOTOGRAPHY + MARKETING
A product may introduce you to the brand or the brand may introduce you to the product. Either way, the two are intimately connected. The stronger the connection, the more likely your brand will grow in the minds of your customers. It is this umbilical cord of perception and recognition, from product to brand and back again, to which the WELL KNOWN team is committed.
Beginning with consumer research, followed by package and label design and promotional materials - all the steps in taking your product to market are expertly executed. Once your product hits the shelves, we create experiential interactive marketing that has customers fully engaged in your company. It’s all about creating buzz and hardcore brand loyalty.
Marketing includes a portfolio of carefully curated photography and/or videography, in addition to, captivating copy - all of which communicate your message seamlessly. Whether your product is an alcoholic beverage, scented candles, or home-crafted artisanal goods, we recognize brands must deliver attractive, intriguing, and unique connections that will leave a memorable experience in the consumer’s mind.
When it’s time to take your product to market, we create digital and print product catalogues, product spec sheets, and presentation kits for vendors, distributors, and retailers.
FOOD STYLING + PHOTOGRAPHY
From restaurants to food trucks, coffee bars to breweries, industries are investing vigorously in food styling and food photography. Food establishments have quickly come to realize a growing number of today’s consumers love to check in to every eatery, take a picture of every plate, and one-up their foodie friends.
This digital food frenzy is happening because social media platforms allow people to experience food in an entirely new way. Meals are now posted, tweeted, tagged, and shared before even taking a bite. Friends and followers get to share in the dining experience from anywhere in the world. More important, now than ever, is the need to have an extraordinary portfolio of photographs and a strong social media platform to display them.
We begin the food marketing process in the boardroom and we start from scratch. In creating a strategy that will focus on making you rich and your food famous, every opportunity for promotion is scrutinized. Print to web, social media to menus - we research it all and determine the best course of action for optimal ROI.
It’s only after this big picture is in writing that we step into the kitchen and start to capture your works of art. We work with story lines, vision boards, and mind maps to produce the most productive photo shoot. We can take your customers on a journey to the source of your ingredients, into the kitchen, and then back to the plate.
The food stylist and photographer will set the optimal stage to exemplify your dish or food product, while taking into consideration your brand and target audience. Some scenes may consist of a blank canvas, while others a busy kitchen counter. Either way, nothing gets sent out to the floor until it’s chef approved.
Once we have built a portfolio, we hit the ground running. Whether it’s a new menu design, print ads, or a social media campaign, your newly acquired photos are introduced into a plethora of advertising mediums. In addition, we take the creative and apply it to other necessary platforms: building signs, tableware, staff attire, business stationery, and customer swag. It’s a complete recipe for success!